Grow your restaurant & win new customers with our results driven marketing strategy and plan
Our Primary Aims are to: –
- Understand your business objectives, brand values and personality
- Increase visibility and interest into your restaurant brand
- Boost booking numbers for the days/times where you see little footfall
- Ensure powerful images and strong CTA’s to drive bookings
- Explore the most effective ways to manage your data for re-targeting, up-selling and increasing sales
- Promote your latest offers, events and special themes to your target market
- Provide guidance and advice to help drive your business forward based on trends and future marketing developments
Marketing & Website Audit
We’ll be looking at the strengths and weaknesses of your website and current marketing activities to help identify improvements and opportunities.
Your audit will cover all your marketing channels where we will review your visuals, content and technical performance. The idea of this audit is so that we can get an understanding of the areas that need attention and also supports the planning stage of your marketing activities.
12-Month Marketing Strategy
We recommend a marketing strategy is produced before we move on to the planning stage. Your strategy will include –
- Setting objectives and KPIs in line with your business goals
- SWOT analysis
- Competitor analysis
- Identifying target audiences to reach and 3 x customer personas
- Customer journey process
- Outlining key channels for reaching audiences
- Development of key messages to use across marketing channels
- Creating a content strategy: identifying the right type of content to share on each channel
6-Month Marketing Plan
Your marketing plan will be produced to ensure we are focusing on the key marketing areas and are clear on the activity to meet your objectives and goals.
Whether you’re opening a new restaurant or promoting your existing concept, a restaurant marketing plan can help guide your promotional efforts so that you reach the right customers, at the right time and keep them coming back.
Marketing plan outline:
- Campaign plan, breaking down each channel and marketing activities
- Improvements and opportunities outlined ready to implement
- Advertising plan to sit alongside organic activity
- PR to build credibility and maintain a good reputation
- Opportunities for re-marketing to engage customers
- Content plan to ensure we are reaching and engaging your audience effectively
- Reporting and tools identified
Social media plan outline:
- Creating a content calendar to help plan social media content
- Social media graphics concepts designed
- Hashtag, themes and trending days research
Website/SEO outline:
- Keyword and content research
- Local SEO activity plan
- Website tasks required in line with SEO activities
How we work
Before we get started we will arrange a meeting to find out more about your restaurant and how we might be able to help. We work closely with all our clients as part of their team so regular communication is important to us.
Once your marketing strategy and plan are complete we would be happy to talk to you about our ongoing retainer marketing packages which combine digital advertising, social media management and website support to name a few of the areas we can help with.
If you would like to talk about our any of our services please do give us a call on 01494 396366 or email appetite@whitecommunications.co.uk.