Social Media Content Creation
Social media is one of the most important resources for restaurants. Eye-popping, mouth-watering, irresistible content is essential, and we help you create it. Together, we make content that shows your restaurant off, resonates with your customers and makes it impossible for them not to book.
We work closely with you to create an organised monthly schedule of activity to ensure we are capturing all activities, news and special themes. We’ll come up with fresh ideas every month to ensure we capture your audiences’ attention with ‘stand out’ content.
Whether it’s images, video, reels, polls, competitions, UGC (user generated content) – we know what works!
Social Media Community Engagement
Building a strong social community is a must for any restaurant. It shows that you care about your customers and is the key to building and maintaining loyalty. By engaging with customers and their content, responding to reviews and answering messages we can help you grow a loyal and local following.
We’ll cover the following:
- Responding to online reviews
- Keeping on top of your direct messages
- Monitoring your post engagement
- Posting and engaging in local community groups
- Sharing user generated content and building relationships
Instagram & Tik Tok Influencers
Restaurant influencer marketing is the new word-of-mouth! The power of food influencers may just be one of the most successful marketing strategies ever used.
More consumers are relying on the opinions of highly influential social media users when they make decisions about where to eat, drink, and shop. This is why it is important for restaurants to research and invite local influencers to dine with them.
At Appetite, we’ll produce a list of local influencers, come up with a strategy and work with you on the offering to ensure the biggest impact across your social media channels to reach new customers.
Social Media Advertising
Targeted social media advertising campaigns are great for instant, quality leads reaching your audience whilst they are browsing content.
Alongside social media marketing, highly targeted social media ads can do wonders for your restaurant. We’ll produce branded graphics, formatted for each placement with a strong call to action to ensure we are driving traffic to your website and generating bookings.
We’ll work closely with you to ensure your advertising on the right channels for your audience. We’ll take care of the whole process from set up, to management and continually analyse results to deliver the best performance and get the most out of your budget.