The Caterer Marketing and Pricing Summit
The Caterer is holding a marketing and pricing summit webinar on the 29th of June. We are thrilled to announce that our founder, Vicky White, will be sharing her expertise during the event, shedding light on how digital marketing and Google visibility can be the key to staying successful in these challenging times.
In the face of the current cost-of-living crisis, numerous businesses are struggling to stay afloat with the challenges of reduced customer spending and increasing manufacturing costs. As a result, profit margins are reducing, meaning businesses must explore new and effective marketing and pricing strategies as a means of survival. This insightful webinar aims to investigate these strategies, providing valuable insights on increasing brand awareness, capitalising on existing data, and introducing attractive pricing packages for products and services.
Join the Webinar
Vicky White, our founder, has over 10 years of experience in all aspects of marketing, with a special emphasis on digital marketing. Her in-depth knowledge and hands-on expertise make her the ideal speaker to discuss the key elements and benefits of a strong digital marketing strategy. During the presentation, Vicky will explore the various marketing tools available and highlight their potential in enhancing your business’s visibility and customer engagement.
One crucial aspect that Vicky will emphasize is the significance of performance reporting and analysis. In today’s data-driven world, it is essential to monitor the outcomes of your marketing efforts. By utilising tools such as Google Analytics, you can gain valuable insights into website traffic, user behaviour, and conversion rates. Armed with this information, you can make informed decisions to refine your marketing campaigns and optimise your return on investment (ROI).
Furthermore, Vicky will dive into the details of refining your marketing campaigns through effective search engine optimization (SEO). She will guide you on how to leverage Google Ads, formerly known as Google AdWords, to maximize your online visibility and reach potential customers efficiently. By harnessing the power of strategic keyword targeting, compelling ad copy, and budget management, you can create highly targeted advertising campaigns that drive qualified traffic to your website or reservation system.
The knowledge shared during this webinar will be very beneficial to businesses seeking to navigate the challenges posed by the cost-of-living crisis. Vicky’s expert tips, insights, and advice will equip you with the necessary tools to adapt your marketing strategies, ensuring your business remains competitive and resilient in these challenging times.
Vicky White’s presentation
Vicky’s presentation will begin by looking at the importance of a digital marketing strategy and plan before moving on to social media advertising to look at best practices and channels. She will then discuss Google Ads focusing on how to run successful campaigns and track leads. Vicky will also speak about SEO, marketing tools and performance reporting such as GA4, Google Tag Manager and Google Business profile to increase your business visibility and appear in higher in search engines.
Don’t miss out!
Join us on the 29th of June for The Caterer’s Marketing and Pricing Summit webinar. This webinar presents a great opportunity to learn from industry experts and discover effective strategies to propel your business forward. Don’t miss out on this invaluable experience that could be the turning point for your business’s success.
Register today and embark on a journey towards growth and profitability – https://us06web.zoom.us/webinar/register/7616739494523/WN_x2IHt4WYRbOq872kowm0rg#/registration
Contact us.
If you are unable to join us but would like some help with your marketing, get in touch today!
